GISTO PRICING FREE

The company has even extended grace periods for the price increases to some customers.

Reeves said that his company strives to offer the best service in the market and “never endeavored or wanted to be a cheap product.” He shared that services of the incumbents in the space, such as ADP and Paychex, are much more expensive and argued that at a price point of $6 per user per month, Gusto is the best product out there.Īnd while Gusto’s payroll service may be more expensive now, Reeves stressed that the company offers more than just a single service - it provides support around human resources, benefits, workers compensation, life and disability insurance, I-9, and more. Most affected by this price increase will likely be small businesses, as any price change can have a big impact on their budgets. Another company, Simple Payroll, typically charges $15 and $3 per person per month. Once this promotion ends, it’ll charge $25 and $4 per person each month.

GISTO PRICING FREE

As a result of this price increase, the same customer stated that they will be pulling their business from Gusto, as they feel there are other companies providing the same level of customer service and features, but now at a lower price.īy comparison, Zenefits - Gusto’s “tech” competitor (currently in private beta) - offers free payroll services through the end of 2016. “I don’t think there’s a ‘little guy’ anymore,” the person said, requesting anonymity because of their ongoing business relationship. One customer we spoke with expressed disbelief at such a price jump and said they felt Gusto no longer represented small businesses and had become the new ADP or Intuit, when it comes to payroll processing. CEO Joshua Reeves explained to VentureBeat that the increase was made to achieve Gusto’s goal of having one price that’s easy for everyone to understand. In an email to customers, Gusto rationalized the increase as the result of “major enhancements” that have been made to its product “over time.” It cited recent improvements, such as the launch of integrated health benefits, an “enhanced” employee on-boarding experience that includes I-9 support and welcome emails, paid time-off tracking, and multiple pay rate tools.

Gisto pricing